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Planning guide

Badge-scan-to-print: the booth lead machine

Badge-scan-to-print: the booth lead machine

The oldest booth trick — a fishbowl for business cards — gives you a pile of names and no idea who is qualified. Badge-scan-to-print flips that. The giveaway is the reason to scan, and the scan is the lead. One motion, clean data, zero friction.

How the workflow runs

An attendee walks up, scans their show badge (or drops a card at low-tech shows), and gets a ticket. They pick a design from your short menu and a size, and our operator presses the tee live while your rep talks to them. When the shirt is ready, it is handed over by ticket number. The scan flowed to your lead system the moment they claimed the shirt.

Why it out-pulls a fishbowl

  • Every lead is attached to a real, intentional action, not a raffle guess.
  • The wait creates conversation time your reps can actually use.
  • The shirt walks your logo around the hall for the rest of the day.
  • Marketing gets structured badge data instead of a stack of cards to type up.

Setting it up right

Keep the design menu short so the line moves, pre-fold your common sizes, and staff enough hands that the scan-to-handoff loop never stalls. On busy floors we add a second press for keynote-break surges. Do that and a single station clears 40 to 70 shirts — and 40 to 70 qualified scans — an hour.

Plan your booth More guides

RSVP reserve your booth crew

Send your show details once

Give us the show, your booth number and power drop, the tee volume you want to move per day, and where your artwork stands. We come back with a booth-station plan sized to your aisle.

What we need to quote

Show name and dates, booth footprint and power, daily attendance, target shirts per hour, and whether your logo is print-ready or needs art prep.

Call (562) 614-4800

Merch Troop reviews your booth details and follows up with a station plan, crew count, and shirt-per-hour estimate.